World Directory of the Handmade Trade

15 Craft Families · 57 Producing Countries · 25 Craft Cities · Free Directory 2026

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Craft family

Embroidery & Needlework

Hand embroidery is priced by stitch time, not by cloth. A single motif may take an hour or a week, and the same design executed in chain stitch, satin stitch, mirror work or metal thread will land at four different price points. This section covers surface embroidery, whitework, crewel, cross-stitch, appliqué and metal-thread traditions across the world, plus the lace and cutwork families that sit beside them. It is written for buyers who need to translate a design brief into a realistic per-piece labour estimate before asking any workshop for a quotation.

What goes wrong

Hand embroidery is put out to home workers almost everywhere, which makes it the craft where supply-chain compliance questions are hardest and most necessary. Ask where the stitching is actually done and who does it. Commercially, the issue is consistency: hand work varies piece to piece, and a buyer who expects machine uniformity should not be buying it. Agree a tolerance and a sealed sample range rather than a single approved piece.

Where this craft is made

Countries with real depth in this craft, and where inside them it concentrates.

India
The widest range of embroidery traditions — chikankari, kantha, phulkari, zardozi and more.
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Uzbekistan — Bukhara
Suzani silk embroidery with strong regional design identity.
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Mexico — Oaxaca
Village embroidery traditions with distinctive colour and motif systems.
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China
Fine silk embroidery traditions alongside very large commercial capacity.
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Peru
Andean embroidery worked over handwoven cloth.
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Guatemala
Maya embroidery and huipil work with village-specific patterning.
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Afghanistan
Known especially for its embroidery — the country page carries the full tradition.
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Bangladesh
Known especially for its nakshi kantha embroidery — the country page carries the full tradition.
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Brazil
One of the countries where this craft concentrates — the country page carries the full picture.
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France
One of the countries where this craft concentrates — the country page carries the full picture.
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Greece
Known especially for its embroidery — the country page carries the full tradition.
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Hungary
Kalocsa; matyó embroidery.
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Jordan
Known especially for its embroidery — the country page carries the full tradition.
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Madagascar
Known especially for its embroidery — the country page carries the full tradition.
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Pakistan
Known especially for its embroidered textiles — the country page carries the full tradition.
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Romania
Known especially for its embroidered blouses — the country page carries the full tradition.
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Ukraine
Known especially for its embroidery — the country page carries the full tradition.
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Vietnam
Known especially for its embroidery — the country page carries the full tradition.
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Explore this craft worldwide

Product range and what is availableExplore →
Best known products by countryExplore →
Design traditions and patternsExplore →
How to judge quality in the finished pieceExplore →
Telling handmade from machine-madeExplore →
Sizes, forms and typical dimensionsExplore →
Colours, finishes and surface optionsExplore →
Price levels in the marketExplore →
Care, cleaning and durabilityExplore →
Uses, styling and where the product fitsExplore →
Buying, minimum orders and lead timeExplore →
What buyers should check before orderingExplore →
Geographical indications and craft marksExplore →
Market demand and current trendsExplore →

Famous names of the craft

Long-established houses of this craft worldwide. Each opens a live answer on that name.

Maison LesageParis · haute-couture embroidery atelierExplore →
Atelier MontexParis · couture embroideryExplore →
Hand & LockLondon · embroidery house, royal and military workExplore →
Forster RohnerSt. Gallen · Swiss embroideryExplore →
Jakob SchlaepferSt. Gallen · couture textiles and embroideryExplore →
Bischoff TextilSt. Gallen · embroidery houseExplore →
Royal School of NeedleworkLondon · hand embroidery studio and schoolExplore →
ChanakyaMumbai · couture embroidery atelier for global fashion housesExplore →
Kashmir LoomSrinagar · pashmina and Kashmiri embroidery houseExplore →

Fix these before asking for a quotation

  • The technique, named exactly — the process, not the look.
  • The input specification: material, grade and source.
  • An agreed variation tolerance for size, colour and weight.
  • The finish system, including who applies it.
  • The compliance regime of your selling market, identified before sampling.

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